The NHRA is suing its sponsor Coca-Cola after Coke officials told the racing series that it was ending its sponsorship. It’s a sponsorship deal that the NHRA says was supposed to run through 2023. In the lawsuit, NHRA claims that Coca-Cola missed a $2.86 million payment on May 15.
What happened between Coke and NHRA?
NHRA drag racing series files lawsuit against Coca-Cola for terminating sponsorship. The NHRA announced it has filed a lawsuit against Coca-Cola, the parent company of its title sponsor after the soft drink giant severed its sponsorship of the drag racing series’ professional championships.
Why did Coke stop sponsoring NHRA?
The Coca-Cola Co has rejected allegations that it is exploiting the coronavirus pandemic to walk away from a US$34m sponsorship deal with a US motorsports group. The soft drinks company said the claim, made in a lawsuit by the National Hot Rod Association (NHRA), was unfounded and will be challenged.
Did Coke pull out of NHRA?
— Coca-Cola Co. is ending its sponsorship of the NHRA Mello Yello Drag Racing Series ahead of schedule and as a result the sanctioning body has filed a lawsuit against the Atlanta based soft drink giant.
Is Mello Yello still sponsoring NHRA?
Coca-Cola’s Mello Yello brand is currently the title sponsor for the series. Coca-Cola’s Mello Yello brand is currently the NHRA title sponsor for the series. Before that Coca-Cola’s Powerade brand had been the sponsor. It is currently called the NHRA Mello Yello Drag Racing Series.
Is Coke Cancelling Mellow Yellow?
Like Mello Yello Melon, it was discontinued shortly after its introduction. However, it was brought back in 2015 and has been available in Coca-Cola Freestyle Machines since 2009.
Who sponsors NHRA now?
22 to NHRA that Camping World isn’t “scared of our commitment to racing… let’s sit down and talk sponsorship.” Just 12 days later, NHRA announced a multi-year partnership with Camping World as its new title sponsor. “This is the power of social media, it really is. Welcome to 2020,” NHRA President Glen Cromwell said.
Is Mountain Dew owned by Pepsi?
The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States.
Who owns Mr PiBB?
Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by The Coca-Cola Company. It has several variants. As of 2020, it is sold in bottles, cans, and 2-liter bottles, and is available in most Coca-Cola Freestyle machines.
Who is Sprite owned by?
Sprite was introduced by the Coca-Cola Company more than 50 years ago in response to the popularity of 7 Up. Today, it is the world’s leading lemon-lime flavored soda, and the third best-selling soft drink brand worldwide. Sprite is sold in more than 190 countries.
What is the difference between mellow yellow and Mountain Dew?
Caffeine. A 12-ounce can of Mello Yello contains 53 mg caffeine – nearly identical to Mountain Dew. The diet version of Mello Yello has slightly less caffeine – 51 mg. … A 12-ounce can of Mountain Dew contains 54 mg caffeine.
What happened Mello Yello sponsorship?
Courtesy of Auto Week
Drag racing series has pulled Mello Yello brand references from website, alleges that Coca-Cola was contracted through 2023. The NHRA is suing Coca-Cola and has removed its Mello Yello branding from its website. … Coca-Cola, through its Mello Yello brand, is currently the series’ title sponsor.
Did they stop making Mello Yello?
We can confirm that Mello Yello has not been discontinued. Like many companies, we are seeing greater demand for products consumed at home, and we are taking measures to adapt to the demand.
Which company owns 7up?
Dr Pepper Snapple Group
What are Coke products?